1. Dspace at ITM-Kharghar
  2. Study Material Semesterwise
  3. 2nd Semester
  4. Study Material 2022-24
  5. Product and Brand Management
Please use this identifier to cite or link to this item: http://dspace.itmgroup.online:8080/jspui/handle/123456789/325
Title: PBM
Authors: Jayanthi, B. V.
Keywords: MARKETING
BRAND MANAGEMENT
PRODUCT MANAGEMENT
PRODUCT & BRAND MANAGEMENT
Issue Date: 15-Mar-2023
URI: http://dspace.itmgroup.online:8080/jspui/handle/123456789/325
Appears in Collections:Product and Brand Management

Files in This Item:
File Description SizeFormat 
Chapter_1 -Brands and Brand Management (1) (2).pdfPBM564.25 kBAdobe PDFView/Open
Customer Based Brand Equity -2nd chapter (2).pdfPBM651.61 kBAdobe PDFView/Open
Brand Positioning -Chapter 3 (1) (2).pdfPBM1.88 MBAdobe PDFView/Open
Chapter 4 -Choosing Brand elements to Build Brand Equity (1) (2).pdfPBM457.08 kBAdobe PDFView/Open
Chapter 5 -Designing Marketing Programs (2) (1).pdfPBM563.55 kBAdobe PDFView/Open
The Brand Value Chain (2).pptxPBM50.08 kBMicrosoft Powerpoint XMLView/Open
The Brand Value Chain (3).pptxPBM50.08 kBMicrosoft Powerpoint XMLView/Open
Conceptualizing Leveraging Process (1).pptxPBM44.94 kBMicrosoft Powerpoint XMLView/Open
Conceptualizing Leveraging Process (2).pptxPBM44.94 kBMicrosoft Powerpoint XMLView/Open
Designing and Implementing Branding Strategies (1).pptxPBM58.63 kBMicrosoft Powerpoint XMLView/Open
Managing Brands over Geographic Boundaries and Market Segments (1).pptxPBM38.85 kBMicrosoft Powerpoint XMLView/Open
Managing Brands over Time (1).pptxPBM40.74 kBMicrosoft Powerpoint XMLView/Open
Strategic Brand Management Guidelines (1).pptxPBM44.01 kBMicrosoft Powerpoint XMLView/Open
Strategic Brand Management Guidelines (2).pptxPBM44.01 kBMicrosoft Powerpoint XMLView/Open
Qualitative Research Techniques.pptxPBM46.93 kBMicrosoft Powerpoint XMLView/Open
Show full item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.