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Please use this identifier to cite or link to this item: http://dspace.itmgroup.online:8080/jspui/handle/123456789/104
Title: Study Materials
Other Titles: Marketing Management
Authors: Dr. Jayanthi, B.V.
Keywords: Marketing Management
Issue Date: 11-Aug-2021
URI: http://dspace.itmgroup.online:8080/jspui/handle/123456789/104
Appears in Collections:Marketing Management

Files in This Item:
File Description SizeFormat 
Latest trends in marketing.pptxSession 1 Latest Trends in Marketing6.67 MBMicrosoft Powerpoint XMLView/Open
Consumer in the age of Corona virus_Philip Kotler.docxSession 1 Latest Trends in Marketing31.27 kBMicrosoft Word XMLView/Open
Livestream commerceTrend_Snapshot__COVID-19_special.pdfSession 1 Latest Trends in Marketing208.79 kBAdobe PDFView/Open
Introduction to marketing 2020.pptSession 2, 3 Intro to Marketing3.55 MBMicrosoft PowerpointView/Open
Post Covid needs of consumers.docxSession 2, 3 Intro to Marketing36.1 kBMicrosoft Word XMLView/Open
kotler_Intro to basic concepts of Mktg.pdfSession 2, 3 Intro to Marketing3.06 MBAdobe PDFView/Open
Session 4- types-of-marketing.pdfSession 4 Types of Marketing4.94 MBAdobe PDFView/Open
Coca Cola- Societal Marketing done right.movSession 4 Types of Marketing Video68.18 MBVideo QuicktimeView/Open
sony-stealth mktg.movSession 4 Types of Marketing Video3.03 MBVideo QuicktimeView/Open
surf.movSession 4 Types of Marketing Video5.99 MBVideo QuicktimeView/Open
Surf India.movSession 4 Types of Marketing Video2.4 MBVideo QuicktimeView/Open
Cleveland clinic_s patients first video - value.movSession 5, 6, 7 - New materials - value based mktg Video65.07 MBVideo QuicktimeView/Open
Cleveland clinic - value based service.docxSession 5, 6, 7 - New materials - value based Marketing13.95 kBMicrosoft Word XMLView/Open
customer value.pptxSession 5, 6, 7 Customer Value, satisfaction, retention749.49 kBMicrosoft Powerpoint XMLView/Open
kotler_Cust Value, satisfaction, loyalty.pdfSession 5, 6, 7 Customer Value, satisfaction, retention2.11 MBAdobe PDFView/Open
IKEA.pdfSession 5, 6, 7 Customer Value, satisfaction, retention1.53 MBAdobe PDFView/Open
value- surf.docxSession 5, 6, 7 Customer Value, satisfaction, retention129.48 kBMicrosoft Word XMLView/Open
Vivo-creating CPV, Value proposition.docxSession 5, 6, 7 Customer Value, satisfaction, retention297.12 kBMicrosoft Word XMLView/Open
Customer value-KLM.movSession 5, 6, 7 Customer Value, satisfaction, retention - Video13.29 MBVideo QuicktimeView/Open
MM_chapter 2.pdfSession 9,10,11,12- Strategic planning _ models2.6 MBAdobe PDFView/Open
Share of hearts, minds and markets.pdfSession 9,10,11,12- Strategic planning _ models253.03 kBAdobe PDFView/Open
mkt p[lanning.pptxSession 9,10,11,12- Strategic planning _ models555.88 kBMicrosoft Powerpoint XMLView/Open
Starbucks China.docxSession 9,10,11,12- Strategic planning _ models15.55 kBMicrosoft Word XMLView/Open
New- Glocal strategy by IKEA in China.docxSession 13, 14-PESTEL, Global, Local, Glocal398.38 kBMicrosoft Word XMLView/Open
Local to Global-Royal Enfield.docxSession 13, 14-PESTEL, Global, Local, Glocal446.56 kBMicrosoft Word XMLView/Open
global, local and glocal.pptxSession 13, 14-PESTEL, Global, Local, Glocal44.07 MBMicrosoft Powerpoint XMLView/Open
Glocalisation.movSession 13, 14-PESTEL, Global, Local, Glocal - Video13.73 MBVideo QuicktimeView/Open
Kotler_Chapter 12-Comp.pdfSession 15,16 Competition2.32 MBAdobe PDFView/Open
IMG-20200902-WA0013.jpgSession 15,16 Competition212.58 kBJPEGView/Open
MM Comp strategies.pptxSession 15,16 Competition888.98 kBMicrosoft Powerpoint XMLView/Open
Segmentation, targeting and positioning.pptxSession 18, 19 - STP3.28 MBMicrosoft Powerpoint XMLView/Open
MM_chapter 10_Positioning.pdfSession 18, 19 - STP2.11 MBAdobe PDFView/Open
The impact of coronavirus on millenials.pdfSession 18, 19 - STP824.65 kBAdobe PDFView/Open
MM_chapter 9-Segment _ target mktg.pdfSession 18, 19 - STP2.49 MBAdobe PDFView/Open
Maybelline for STP.pdfSession 18, 19 - STP528.25 kBAdobe PDFView/Open
Coffee Mate(STP).docxSession 18, 19 - STP15.88 kBMicrosoft Word XMLView/Open
132167_Nielsen_report___Key_consumer_be.pdfSession 20 CB818.14 kBAdobe PDFView/Open
Designing customer experience for the post-pandemic world.pdfSession 20 CB4.02 MBAdobe PDFView/Open
CB .pptSession 20 CB1.73 MBMicrosoft PowerpointView/Open
121099_Five_emerging_Asian_consumer_tre.pdfSession 20 CB55.54 kBAdobe PDFView/Open
Product, Service, PLC strategy.pptSession 21, 22 Product, service _ PLC strategy1.75 MBMicrosoft PowerpointView/Open
PLC strategies 2021.docxSession 21, 22 Product, service _ PLC strategy312.57 kBMicrosoft Word XMLView/Open
Byju_s- product strategy.docxSession 21, 22 Product, service _ PLC strategy15.62 kBMicrosoft Word XMLView/Open
The Marketing Mix - Pricing.movSession 24,25,26 Pricing strategy - Video7.34 MBVideo QuicktimeView/Open
What is Psychological Pricing.movSession 24,25,26 Pricing strategy- Video9.97 MBVideo QuicktimeView/Open
Pricing concepts.pptxSession 24,25,26 Pricing strategy33.2 MBMicrosoft Powerpoint XMLView/Open
Kotler_Chapter 16-Pricing.pdfSession 24,25,26 Pricing strategy2 MBAdobe PDFView/Open
pricing based on costs _ other factors.docxSession 24,25,26 Pricing strategy85.76 kBMicrosoft Word XMLView/Open
MM IMC.pptxSession 27 IMC8.11 MBMicrosoft Powerpoint XMLView/Open
Integrated Marketing communciation example - Microsoft.docxSession 27 IMC911.54 kBMicrosoft Word XMLView/Open
DESIGNING_CHANNELS.pdfSession 28,29 Channel strategy4.92 MBAdobe PDFView/Open
DESIGNING_CHANNELS.docxSession 28,29 Channel strategy601.68 kBMicrosoft Word XMLView/Open
MICROLOGISTICS_COVID_OPPORTUNITY.docxSession 28,29 Channel strategy28.81 kBMicrosoft Word XMLView/Open
Introduction to Marketing 16-18.pdfQuestions Paper2.39 MBAdobe PDFView/Open
MM 18.pdfQuestions Paper1.85 MBAdobe PDFView/Open
Set 2 18-20 MM.docxQuestions Paper19.19 kBMicrosoft Word XMLView/Open
MM1 2017.docxQuestions Paper18.07 kBMicrosoft Word XMLView/Open
MM_End term_2019.docxQuestions Paper19.35 kBMicrosoft Word XMLView/Open
MM 17-19.pdfQuestions Paper1.38 MBAdobe PDFView/Open
Set 3 18-20MM.docxQuestions Paper18.04 kBMicrosoft Word XMLView/Open
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